Does colour impact Sella rice prices? Is it true or just a myth? Let’s reveal the truth behind the colour science that many people don’t even know. They often buy low-quality Sella at cheap prices, thinking it’s old and of high quality, similar to Basmati. As Basmati ages, it changes color and takes on a premium appearance. With Habib Foods, you not only get premium Sella in Pakistan but also high-quality, long-grain rice with excellent aroma.

Sella rice holds special value in the hearts of every rice lover, especially when you’re preparing a main course for a fantastic family gathering or festive celebration. It’s a part of tradition and cultural hospitality. No gathering is complete without Sella rice Biryani, which has become our national dish and favourite for all ages, from 5-year-old children to 75-year-old seniors.

Market demand, quality, and colour significantly influence rice price in Pakistan. From shiny golden sella to brownish shades, many can’t distinguish the differences, but don’t worry; in this blog, you’ll learn about the colour theory behind rice quality and how to determine quality based on colour. So, without further ado, let’s explore the Sella colour and ensure you purchase premium Sella. 

What is Sella Rice?

Before diving into a long debate about Sella’s color and prices, you must understand what Sella is and why it’s as popular as white rice Basmati, known for its long grains, aroma, and strength. Sella rice, famous for its parboiled process, requires high-quality control from paddy collection to milling to transform Basmati into Sella. The firm grain texture of Sella makes it an ideal staple for making Biryani, Pulao, and for export purposes.

Color and the Quality Of Sella Rice

Proper milling under quality control results in rice with a golden color when boiled after soaking. With husk, the color changes to golden yellow. After drying and milling, the premium Sella is ready to cook with a golden hue. With better taste and aroma, high-quality grain is ideal. Still, when stored poorly, excess heat during steaming can alter its appearance, turning the Sella brownish, indicating it has been overprocessed and lacks aroma. Many suppliers sell this at a high price, but its actual value has decreased. Less knowledgeable individuals often buy it as premium Sella, but when they cook it, they notice the difference between premium Sella and low-quality Sella. This thing encourages them to find a rice mill to get actual Sella rice without compromising quality with affordability 

For better taste and aroma, you need the quality of Premium Sella.

• High in Aroma
• Golden color
• Non-sticky texture 

Color Values: Impact on Sella Rice Price

Golden Color Premium Quality

• Golden Sella rice is considered premium quality
• High in Price as compared to Brownish Sella rice
• High in demand, chef favourite
• Exporters Quality 
• Full of aroma, long in length
• Each grain separates after cooking 

Brownish Color Low Quality 

• Brown color is due to over-processing
• Cheap in Price due to low-grade quality
• No aroma after cooking 
• No long grain, chewy texture 
• No grain separates to ruin the beauty of your dish, and it has less taste 

Due to a lack of awareness, buyers often purchase low-quality, brownish Sella rice, thinking they are getting it at a very affordable price. However, it is wrong because high-quality Sella is always golden yellow in color and available at a higher price, similar to premium white Basmati, due to its processing steps that make it more nutritious. It makes it more expensive, yet it remains a top choice when looking for rice among all varieties. Its strong, unbreakable texture makes Sella commercially popular, similar to Basmati. 

To attract customers seeking budget-friendly rice, many suppliers sell brownish Sella but offer compromises in terms of satisfaction and cooking experience. Just like Basmati rice prices in Pakistan, the premium Sella is also expensive but richer in taste and aroma than cheap brown Sella.

Habib Foods Name Of Trusty Rice Mill 

If you’re looking for premium quality Sella, there’s no need to search for a rice mill near me. With Habib Foods, you get premium quality Sella rice directly from the mill to your table at a competitive price, like any other offer. With years of experience in producing premium quality rice, the entire process is performed under strict quality control from paddy collection to soaking, steaming, and drying. A quality control team ensures every grain is processed without compromising quality. After drying, the rice goes through milling to remove the husk layer, and then grading begins to check each grain’s quality to ensure no broken grains. Based on color, size, texture, and aroma, we process and offer you a natural yellow shine without polishing. 

Get high-quality rice from the rice mill at an affordable price, and ensure every purchase offers you premium quality, whether you’re looking for Sella rice, Basmati, brown basmati rice, or any other variety for your everyday meals.

Frequently Asked Question(FAQs)

What is the difference between golden Sella rice and brownish Sella rice?

Golden Sella rice means you get premium quality, after proper processing, to get a better cooking experience compared to the brownish Sella, which is a result of improper processing and considered a cheap quality with a low-quality cooking experience.

Why does the color of Sella rice affect its price in Pakistan?

Color reflects the quality, and premium quality is always associated with processing that incorporates quality control. The yellow color of the golden Sella is expensive as compared to the brownish Sella, the result of over-processing

Is brownish Sella rice safe to eat?

Yes, it is safe to eat, but it does not offer you the same satisfaction as premium Sella offers. Additionally, the cooking experience completely transforms the golden premium Sella.

Final Words: 

Finally, you are well aware of the color difference that determines whether Sella is cheaper or more expensive. Sella rice always has high demand due to its premium quality, but many buyers sell brownish Sella rice, claiming it is a premium product. However, the cooking experience completely changes from Sella rice; actual premium Sella isn’t affected by age, but every step from processing paddy to steaming, drying, and milling requires strict quality control. At Habib Foods Rice Mill, we have no compromise on quality and maintain a dedicated quality control team. Each grain is tested to meet ISO certification standards. We offer you high-quality, premium Sella with traditional aroma, taste, and texture at a reasonable price. No need to search for bulk rice; get excellent quality from us. Order now and get Premium Sella right on your table to fulfill your taste buds with a high level of satisfaction in each bite.