Having a tight budget? Looking for golden Sella rice for a family gathering? Concerned about the Sella rice price in Pakistan? Don’t worry, we at Habib Foods offer you high-quality rice at mill prices.
Golden Sella is the top choice for households, restaurants, and exports due to its long grains, fluffy texture, and exceptional cooking quality, making it perfect for preparing boiled rice, biryani, or tender, juicy mutton pilaf.
From Premium to economical, Sella rice comes in various grades, ranging from Premium to economical, depending on the quality. It’s the reason why prices vary according to the type of rice. In this blog, we explore the rice prices of Sella and how you can get premium Sella Chawal without compromising quality at an affordable price. So, let’s get started and explore how it is your best decision so far, from the aroma of rice to the texture of the grain, mesmerising your taste buds and making it a favourite among all Basmati rice varieties.
What is Golden Sella Rice?
Are you confused about what Golden Sella is? Then worry not, it’s the same Premium Basmati Paddy that is steamed and then dried before the milling process, making it different from other processed rice and more special than white rice Basmati. The grain turns yellow because it boils with the husk still attached.
With a golden colour, the grain absorbs all essential nutrients, making the rice firmer and less starchy. The drying process using large dryers makes the grain harder compared to normal Basmati or other rice types, resulting in a strong, non-brittle grain that retains its shape and remains firm for an extended period.
Impact Of Processing On Sella Rice Quality
In terms of quality, after grading, Sella rice is distributed in different varieties that offer a range of prices based on quality. Then, the paddy is soaked and undergoes a parboiling process. At this stage, some grains turn a golden yellow colour, while others do not; some grains may break or not boil properly. According to quality control, this helps differentiate each rice grain from others. After drying and milling, when the grains reach their actual complex staple form, advanced grading is performed using modern machinery. This machinery separates the rice grains according to length, colour, and aroma. The mixed grain sizes are divided into extended grain sizes, and based on these differences, the quality and price of Sella rice are determined.
Each level of processing impacts rice quality, which is why you find different types of rice at various market prices.
Factors that Impact Sella Rice Price in Pakistan
Whenever we talk about rice quality, many factors impact the rice price and quality, such as:
- Grain Length
- Aroma and texture
- Polishing
- Processing
- Milling
- Packaging
- Brand Reputation
And when you are interested in buying premium-quality rice at mill prices, you must be aware of the factors involved. When purchasing premium Sella, people often neglect the importance of packaging and brand reputation. Still, they should not overlook the aroma, length, processing, and milling, as each factor directly impacts the quality. Longer, aromatic grains with a non-sticky texture offer premium quality rice.
Additionally, polishing and processing play a significant role in enhancing the Sella rice price in Pakistan, especially when it comes to Sella, which requires special milling machinery because a standard mill can’t process it properly due to the hard grains. Very few rice mill owners perform Sella rice milling at their own mill. The colour also influences the quality and indicates the level of processing. The golden yellow colour of sella signifies its premium quality, making it more expensive compared to other rice varieties. Sella rice is available in various grades, including Standard Sella, Economy Sella, and Brown Sella, with the lower grades being the most affordable.
Quality and Price Breakdown Of Sella Rice
Premium Quality Sella
Premium Quality Sella, the most luxurious type of Sella, known as Export Quality, with a golden, bright yellow colour. The grain offers extra-long, aromatic rice that retains its flavour when cooked. It is ideal for wedding bells, festive celebrations, and family gatherings. It is also used commercially in catering businesses and is recommended for dishes like Biryani, Continental, and Chinese cuisine in restaurants. The price range of Premium Sella is generally between 450Pkr and 500 Pkr, depending on the packaging and brand value.
Standard Quality Sella
The Standard Quality Sella is a long-grain rice, best suited for household cooking on your weekend dinners. It has less aroma than premium Sella Chawal and is primarily used in mid-range restaurants where people are looking for economical rice options. The price range is typically around 350 PKR to 410 PKR per kilogram, but when purchased in bulk, discounted prices are often available. Families on a fixed budget generally prefer buying standard quality Sella to stay within their budget.
Economy Quality Sella
Medium or mixed-size grains with minimal aroma. During cooking, it offers a slightly sticky texture. It is used for daily cooking of biryani and rice dishes, providing a better cooking experience compared to white rice Basmati. It is easy to handle for beginners and has the capacity to absorb more water than the required amount. The price usually ranges from 320 PKR to 380 PKR.
Brown Low-Quality Sella
The cheapest type of Sella rice, which looks brown in colour with small brown grains due to extra steaming time or, sometimes, less steaming. It has no aroma and offers a sticky texture similar to brown basmati rice. Many people consider it to have good rice quality due to its dark colour, similar to premium basmati rice, and sellers often market it as an expensive variety. However, when cooked, it produces a sticky texture with no aroma. Its price typically ranges from 250 PKR to 300 PKR.
A short breakdown of the quality and price of Sella is:
| Sella Variety | Quality | Sella Price |
| Premium Sella | High in aroma, Golden colour, Extra long | 450-500pkr |
| Standard Sella | Long grain, aromatic rice | 350-410pkr |
| Economy Sella | Less aroma, mixed grain | 320-380pkr |
| Brown cheap Sella | Non-aroma, brown colour, short grain | 250-300pkr |
If you’re looking to find the best quality rice at an affordable price, then you need to find a rice mill near me, because, as compared to retailers, grocery shops, and wholesalers, you can get better rice quality from the mill. We at Habib Foods offer a premium rice range, whether you need Basmati, parboiled sella, non-basmati, or even brown rice.
The most valuable quality is actually Golden Sella Rice, as it offers high nutrition, improved cooking results, with each grain remaining separate, and a strong aroma. The soft rice has a long shelf life, and with Habib Foods, there is no need to worry about finding a rice mill; we offer milling prices at your doorstep, along with a variety of rice options. You can select any within your budget and enjoy the aromatic rice flavours sufficient to fascinate your taste buds.
Frequently Asked Questions
What is the reason behind the golden colour of Sella rice?
The processing of Sella rice involves removing the husk, which absorbs the yellow colour from the husk along with its nutrient value. It is the actual reason behind its colour, without any colouring or polishing.
Why is Sella rice more expensive than other rice varieties?
Processing of Sella makes it more valuable than any other rice quality because, before reaching home, it passes through multiple processes like
- Soak paddy
- Paddy steaming with husk
- Drying
- Milling for removing husk
- Storing and polishing
- Packaging
All make it valuable in terms of both money and quality.
Is Sella rice available in different varieties?
Yes, Selal rice comes in 4 different varieties.
- Premium Quality Sella Rice
- Standard Quality Sella Rice
- Economy Quality Sella Rice
- Brown Colour Low Quality Sella
Final words
Finally, you are well aware of Sella rice quality. Due to differences in processing, it offers four different varieties according to Sella grades, ranging from long grain to firm texture, and from non-sticky to aromatic. Each rice grade, based on various criteria, adds value and is categorised into different qualities, from premium gold to economy Sella. The quality and aroma vary, just like the prices. Suppose you are looking for the best rice price in Pakistan for Premium Sella. In that case, we at Habib Foods offer high-quality rice with controlled processing, featuring a long, firm, and non-sticky texture at an affordable price from our rice mill. Satisfy your craving with delicious biryani from Premium Golden Sella.
